We've been in your shoes.
Which is why we built
Elly & Cat, eeda™ Founders
Our Story
We've been on both sides of the traditional survey struggle.
As employees
As people leaders
That's why we built eeda™
A lightweight, engaging way for employees to be heard and for Leaders to get live insights that drive impactful change.
Cat & Elly
We're Cat and Elly – big believers that understanding your people is the secret to creating real magic at work.
People are the most interesting part of any business, and if you truly listen to them, you impact culture, connection, and performance.

Cat McDermott
Co Founder
Obsessed with human behaviour and the science of relationships.
Elly Colvin
Co Founder
Driven by bold leadership and high-impact performance
Together with















Our Promise
We will always make sure it's:
Actionable
Daily micro-feedback makes engagement effortless question, instant.
Engaging
Something your team actually wants to do.
Simple
Effortless for everyone.
Trusted
Keeping responses confidential and secure.
Through the
introduction of eeda™
our people can now share with us daily how they are feeling or share their ideas and thoughts through the always on feedback function. This has ensured we get regular and more accurate feedback
K. Jordan
Head of People, KA Leisure